Tazo Tea's New Branding

I was at a local Starbucks the other day when I realized Tazo tin labels have been redesigned.

The new labels are cleaner and easier to read. There's no background graphic, are color coded by a North-South stripe by product,  the name of the tea is on the left-hand side, two graphics representing both a fresh and dried tea on the right-hand side.

check Under Consideration's Brand New Post

I was surprised but glad, the new labels are eye catching and easy on the eyes.

Check out a great photo comparison of the two labels from Under Consideration's Brand New section on the right.